Since Yesterday, the new Evian® Campaign called « Baby & Me » is being broadcast on television and in cinemas in more than 15 countries, including France, the UK, Russia, China, Germany… Every time Evian® launches a new campaign, people are looking forward to it and it creates a real buzz!
In this new ad, people are walking down the street, and when they see their reflexion in a shop window, they see « baby versions » of themselves, which is quite funny! Little by little, many people join the group and start dancing to the music uninhibitedly.
The brand, which belongs to Danone, has been known for using babies, since its first campaign in 1998, which was called « Waterbabies ». We can also notice that babies are part of the success of Evian®, because they have always been a selling point for the brand.
Thanks to this new campaign, we can now believe in eternal youth!