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The new « Baby & Me » Campaign!

Since Yesterday, the new Evian® Campaign called « Baby & Me » is being broadcast on television and in cinemas in more than 15 countries, including France, the UK, Russia, China, Germany… Every time Evian® launches a new campaign, people are looking forward to it and it creates a real buzz!

In this new ad, people are walking down the street, and when they see their reflexion in a shop window, they see « baby versions » of themselves, which is quite funny! Little by little, many people join the group and start dancing to the music uninhibitedly.

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The brand, which belongs to Danone, has been known for using babies, since its first campaign in 1998, which was called « Waterbabies ». We can also notice that babies are part of the success of Evian®, because they have always been a selling point for the brand.

Thanks to this new campaign, we can now believe in eternal youth!

Source: http://www.brandrepublic.com

Clémence P

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