Pepsi Max launches its latest campaign in partnership with the magacian Dynamo.
The magician Dynamo, a star in a magic show in London, become the new face of Pepsi Max.
For this campaign and to promote Pepsi Max, Dynamo hang on 543 double-decker bus and cross the famous London’s locations in front of impressed passers.
On each side of the bus we can see the Pepsi brand with the hashtag #livefornow.
The campaign will be accompanied by a distribution of cans of Pepsi Max and many prizes such as a car!
The message that Pepsi Max wants to convey is that you have to live your life right now and to make each day exhilarating. That’s why the brand chose a magician as a partner.
To understand better, watch the video !
Source : http://www.marketingmagazine.co.uk/