Last Tuesday, in the New York Times, the readers discovered a double white page… This enigmatic advertising promoted the release of a movie entitled “The Book Thief”.
But this choice of not using any words or picture to build the ad is not a coincidence because the movie deals with the value of written.
Thus, on this double page, we can only read an URL dedicated to the film:
A beautiful way to show the importance of writing and catch reader’s attention: how would we feel if we found that the writings were gone when we would open our newspaper?
A great promotional campaign realized by 42 West!
Sources : http://www.konbini.com