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The new campaign of Playstation 4® : « This is for players »

PlayStation 4® launching a large-scale seduction of players: an immersive campaign , social and connected before the holidays.

The global campaign , signed 180 Amsterdam wants to show the power of the players hands , anywhere in the world. Players are placed at the heart of communication PS4® , before its release on November 29.

The campaign This Is For The Players is launched simultaneously in Europe, Australia, New Zealand , India , South Africa and the Middle East. It is broadcast in tv, display. Moreover it used to social network too.

The film depicts a world where the virtual takes over reality: the most famous games on PS4® heroes and their flagship enemies evolve and compete in the eyes of one person. An interactive version , designed by Biborg® is broadcast on the PlayStation® YouTube®  channel. Based on the TV movie, it allows users to find 50 hidden revealing the contents related to the history of the PlayStation brand elements : exclusive videos , artwork or photos of the shooting .

According to Al Moseley , President and Chief Creative Officer of 180 Amsterdam : « As the PS4 , this campaign is not trying to seduce everyone. This campaign is made for players by players. His intention is to vibrate , to surprise and captivate gamers worldwide . The country is steeped in the culture of the game, each incredible effect , every detail and every pixel is delivered to real gamers .  »


Source :

Boris Garber


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